Data protection & privacy law in Thailand (2026)
Data protection in Thailand: comprehensive law.
Thailand has a comprehensive, GDPR-style data-protection regime under the Personal Data Protection Act B.E. 2562 (2019), which entered into full force on 1 June 2022. It is administered and enforced by the Personal Data Protection Committee (PDPC) and its Office, which issue subordinate regulations and have, since August 2025, begun imposing substantial administrative fines after an initial awareness-building period.
Legal framework
Personal Data Protection Act B.E. 2562 (2019) ("PDPA"), supervised by the Personal Data Protection Committee / Office of the PDPC
Key points: data & privacy in Thailand
Comprehensive omnibus law
The PDPA (B.E. 2562/2019) is a single, economy-wide personal-data law modeled on the EU GDPR. Enacted 28 May 2019, its main operative provisions took full effect on 1 June 2022 after repeated extensions.
nortonrosefulbright.com data.thailand.opendevelopmentmekong.net
Supervisory authority (PDPC)
The Personal Data Protection Committee and its Office (the PDPC) is the regulator. It was formally established in January 2022, issues subordinate regulations and guidelines, and is chaired/structured with government and honorary expert members. Official portal: pdpc.or.th.
Core controller obligations
Controllers must establish a lawful basis (often consent) and notify data subjects of purpose, implement appropriate security measures, keep records of processing, appoint a Data Protection Officer where core activities involve large-scale processing (DPO rules effective Dec 2023), and notify the PDPC of breaches within 72 hours.
Data subject rights
The PDPA grants rights to be informed, access, rectification, erasure/de-identification, restriction, objection, withdrawal of consent, data portability, and the right to lodge complaints with the PDPC, closely tracking GDPR rights.
Cross-border transfer rules
Section 29 transfer rules (PDPC Notification of 2023, effective March 2024) require destinations to have adequate protection or be safeguarded by approved mechanisms such as Binding Corporate Rules or Standard Contractual Clauses. As of 2025 no adequacy list has been published, so transfers generally require these safeguards.
Penalties and active enforcement
The PDPA carries administrative fines up to THB 5 million, civil/punitive damages, and criminal penalties (up to one year imprisonment and/or THB 1 million fine) for certain offences. In August 2025 the PDPC issued eight fines across five cases totaling about THB 21.5 million, marking a shift to active enforcement.
Timeline of decisions
- EnforcementPDPC Orders Worldcoin/World to Halt Iris Scanning and Delete 1.2 Million Biometric Records
Thailand's PDPC ordered Tools for Humanity (Worldcoin/World) to suspend iris-scan biometric enrollment and delete approximately 1.2 million Thais' iris records, finding violations of PDPA sensitive-data consent rules and cross-border transfer requirements. It was the first major PDPC enforcement action specifically targeting biometric data.
Bangkok Post
- EnforcementPDPC Issues Eight New Administrative Fines Across Five Cases; Cumulative Penalties Exceed THB 21.5 Million
The PDPC announced eight orders in five cases (public and private sector) totalling THB 14.5 million, including a hospital fined after a contractor used patient records as sweet wrapping, and a collectibles company whose processor faced THB 3 million in fines. Running cumulative fines since 2022 surpassed THB 21.5 million, marking a clear escalation in enforcement intensity.
Tilleke & Gibbins
- EnforcementPDPC Issues First Administrative Penalty Under the PDPA, 7 Million Baht Fine
Thailand's Personal Data Protection Committee imposed the maximum 7 million Baht administrative fine on an undisclosed major e-commerce platform for failing to appoint a Data Protection Officer, maintaining inadequate security measures that caused data leaks to call-centre scammers, and failing to report breaches, the first enforcement action since the PDPA's full entry into force in 2022.
IAPP
- EnforcementPDPC Issues First-Ever PDPA Administrative Penalty, JIB Computer Group Fined Statutory Maximum THB 7 Million
Two years after full enforcement began, the PDPC imposed its inaugural administrative fine (the statutory maximum of THB 7 million) on IT retailer JIB Computer Group for a data breach enabling call-centre fraud, failure to appoint a DPO, inadequate security measures, and missing the 72-hour breach-notification deadline. The case set the enforcement benchmark for all subsequent PDPA actions.
Nishimura & Asahi
- Law · officialCross-Border Personal Data Transfer Regulations Enter Force
Two subordinate regulations gazetted in December 2023 (Whitelist Adequacy Notification under s.28 and BCR/Appropriate-Safeguards Notification under s.29) became legally effective, requiring Thai data controllers to verify that destination countries meet adequacy standards or to use SCCs or BCRs before sending personal data abroad. No country has yet been placed on the whitelist.
PDPC Thailand
- EnforcementPDPC Announces First-Ever Enforcement Action Under PDPA Against Insurance Company
Thailand's Personal Data Protection Committee publicly confirmed it was taking enforcement action for the first time since full PDPA implementation, targeting a Thai insurer for non-compliant handling of children's and parents' personal data in marketing activities, signaling the start of active enforcement.
Herbert Smith Freehills
- Law · officialPDPA Enters Full Force; PDPC Becomes Operational
After two consecutive one-year postponements, all substantive chapters of the Personal Data Protection Act B.E. 2562 (2019), including data-subject rights, lawful-basis obligations, and the administrative penalty regime, became fully enforceable on 1 June 2022. The Personal Data Protection Committee had been formally constituted in January 2022, providing the independent regulatory authority the Act required.
Ministry of Digital Economy and Society (Thailand)
- Law · officialPDPA Fully Enters into Force After Two-Year COVID Deferral
Thailand's Personal Data Protection Act B.E. 2562 became fully enforceable on 1 June 2022 after pandemic-related delays. Modelled on GDPR, the PDPA immediately imposed consent, data-minimisation, DPIA, and cross-border transfer obligations on all AI systems processing personal data, with administrative fines up to THB 5 million per violation and criminal fines up to THB 1 million.
PDPC Thailand (official)
- Law · officialPersonal Data Protection Act (PDPA) Enters Full Enforcement
Thailand's PDPA, enacted in 2019 but enforcement-deferred, became fully operative in June 2022, imposing GDPR-style consent, breach-notification, and data-minimisation obligations with fines up to THB 5 million. It directly affects fintech KYC flows, biometric onboarding, and payment-data sharing between providers.
U.S. International Trade Administration
- Law · officialPersonal Data Protection Act Enters Full Force After Two-Year Delay
After successive one-year postponements following enactment in May 2019, and following the establishment of the Personal Data Protection Committee in January 2022, the PDPA came into full effect on 1 June 2022, imposing mandatory cybersecurity safeguards, breach notification duties, and DPO appointment requirements on all organizations processing personal data of Thai residents.
U.S. International Trade Administration
- LawSecond Royal Decree Postponement Defers Full PDPA Enforcement to June 2022
A second amendment to the postponement Royal Decree, published 8 May 2021, extended the compliance deferral by another year to 1 June 2022, citing the PDPC's incomplete constitution and businesses' need for further preparation time. The two back-to-back deferrals meant the PDPA's substantive provisions remained unenforced for three years after royal assent.
Tilleke & Gibbins
- LawFirst Royal Decree Postponement Delays PDPA Enforcement to May 2021
A Royal Decree published 21 May 2020 exempted most organisations from PDPA data-subject-rights and controller obligations until 31 May 2021, citing the PDPC's incomplete formation and the need for stakeholder readiness. It was Thailand's first of two successive one-year deferrals of the landmark law.
Norton Rose Fulbright
Sources
- pdpc.or.th/en/home/
- pdpc.or.th/en/10547/
- data.thailand.opendevelopmentmekong.net/en/laws_record/2562/resource/ec616be5-9fbf-4071-b4b5-cb1f3e46e826
- nortonrosefulbright.com/en/knowledge/publications/e29d223d/overview-of-thailand-personal-data
- dlapiperdataprotection.com/index.html?t=law&c=TH
- tilleke.com/insights/thailand-establishes-personal-data-protection-commission/
- iapp.org/news/a/key-developments-in-thailands-pdpa-regulations
- hoganlovells.com/en/publications/thailand-ramps-up-data-protection-enforcement
- hsfkramer.com/notes/data/2025-posts/pdpa-fines-and-firsts-a-6-year-timeline-of-thai
- fosrlaw.com/2025/thailand-pdpa-compliance-enforcement-cross-border-transfers/
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